|United Kingdom v United States Covers|
My editor contact me this week saying they are experimenting on the cover for the first in the Flora Maguire Mysteries to appeal to the US market. This includes a more atmospheric model and background, as well as reversion to my original title.
Their research showed that the word 'Secret' did far better in sales rankings on a book cover than the word 'Murder' However the reverse is true in the United States. I also feel the use of the word 'Minneapolis' might have contributed to this decision as the novel is set on board a ship of that name which took first class passengers between London and New York in the early 20th Century.
I would be interested to know what the general opinion is - do covers make a difference to choosing books depending upon the country where they are offered? Is there a gap between the type of novel American and English audiences like to read?
An interesting experiment - and if the publisher does go with the design on the right, I would be fascinated to discover it it makes any marked difference to sales.